Bigg Moggridge comenta en su libro Designing Interactions :

Sergey is self-deprecating about the design of the site, and it is true that the typography of the home page is not likely to win any awards in graphic design annuals. The most important qualities of the design derive from the focus on performance and Sergey's insistence on a simple and quiet design.

Y cita a Sergey Brin (fundador de Google) en una entrevista que le hizo:

Originally I was the Web master and I designed the page, and I wasn't about to spend a lot of time on it, so I just put a search box in there, a search button, and the logo. [...] I designed the logo originally, and we had a graphic designer tweak the font. The logo is one of my proudest accomplishments. The coloring was very important; the original thought behind the logo was that it was meant to be playful in terms of the coloring, but also with a 3D very solid quality to it, so that it would be both friendly an reliable.